Wednesday, October 30, 2019

CLA L9 Essay Example | Topics and Well Written Essays - 500 words

CLA L9 - Essay Example However, the stage in girls may be referred to as the Electra complex where girls also show the same erotic desires to their fathers. Feud argued that stage typically came to an end when the child when the child identified with the parent of similar sex and suppressed its sexual drives. In case the previous relations with the parents were reasonably affectionate and nontraumatic. Moreover, in case the parental insolences were neither exceptionally exorbitant nor extremely stimulating, the stage is passed through amicably (Young, 2001). However, in case there is trauma, infertile neurosis that is a significant indication of same reactions throughout the child’s adult life. The sense of right and wrong, the moral factor that controls the conscious adult mind, also originates in the same stage in life. Freud partook the reactions against the Oedipus complex the utmost significant social attainments of the human mind. It clearly relates to the original classical myth where Oedipus murders his father unwittingly and then takes possession the mother. Just like in the case there is a desire between the male Oedipus with the mother. That confers to the concepts of the Oedipus complex. Besides that, his killing of the father also demonstrates the hatred feeling that exists between the father and the boy. However, the argument may be disputed depending on the age of the boy since Oedipus complex occurs at the ages of four and five. The stage is very important since it acts as an imperative stage for the development of the sexual identity to these children. The child comes to realize the difference between the mother and the father (Young, 2001). At that stage the child acquires his or her gender. They gain self-identity in the society and try to discover more of him. The child tries to acknowledge that he is a boy and the erotic desires compel him to get attracted to the opposite sex. The sex

Monday, October 28, 2019

The Use of Steroids in Sports Should Be Permitted or Legalized Essay Example for Free

The Use of Steroids in Sports Should Be Permitted or Legalized Essay Steroid in sports has been used since 1954 where the soviets won many weight classes which brought about debates about use of testosterone on the team members. The testosterone injections were used to enhance the performance of the athletes that led to wining so many medals. Use of Anabolic steroids was evident and this was different from the use of oral steroids, use of herbs and foods that improve the muscular strength in performance in events (Milton John H. 205-208). In the resent past, professionals especially in the athletic field have had lucrative contracts on use of these substances has been on the increase. Besides increasing performance they have been known to fasten the healing process of injuries and also increase the length of time in which one spends in the career. In the late 1990s their use was a symbol of national pride as athletes won Olympic Gold Medals. Other substances and drugs have been in use in an attempt to enhance performance but the anabolic steroids have been found to be more powerful. For example, with Dianabol many athletes sought to have access to the drug and even have protocols on their use. However, in 1968 the World health Organization (WHO) complained on use of the steroid on their use and dispensation on pharmaceuticals. The Anabolic steroids were banned by the International Olympic Council although many athletes avoided drug tests (Putriam Douglas 250). In the 1990s the use of anabolic steroids had spread into the society and into high school levels that led to an anti-steroid policy being formulated to monitor their use. However the government should legalize it so that there is a level playing field since many athletes are using the drugs (Taylor William N. 370). A legal option should be provided as well as having a moral choice on its use The situation should only be regulated and supervised as this would minimize health risks that may be associated. Despite the fact that they have great effects on the body, it can maximize physical performance and hence one can optimize his earning potential. It should however not be advocated for those under 21 years. Their use should be legalized and regulated and more importantly taxed. In an example of Rafael Palmeiro who was a player of the Baltimore Orioles who suffered serious injuries and used steroids as an alternative to quick recovery and resistance to injury rather than increasing on his performance. In such a case, use of this steroid would be a good option so that he would be helped out of multiple serious injuries that he suffered (Hanson Glen 100, 115). They are none to reduce injury, increase recovery and tissue bonding that increases exertion with blunt force trauma as in footballers. The substances should be looked into to find out on their chemical content and especially to find out those that offer better living for athletes. Perhaps they may be necessary or of help to laborers who carry out heavy jobs such as dock workers who load goods. It’s also too late to ban steroids and a consideration of making performance enhancing drugs should be of concern. Athletes who do not use the steroids risk low performance and risk their job too. Those that use want to be competitive as this is their only measure of worth. Despite the link of steroid use to physical and mental problems, this is only as a result of their abuse and improper use but otherwise doctors would prescribe the same for medical and cosmetic reasons. If legalized, doctors would safely prescribe the drug according to medical history and condition of players. Doctors would also give benefits and risks of their use so that they can make informed choices. Furthermore this would guarantee protection or enhancement from the use of steroids. According to Husak D. , in sports, performance is considered more important than character and so if the steroids can revitalize these careers then it should be legalized (Husak Douglas. 30, 36). The belief that steroids will give a development of power and strength to win has pushed more athletes to their use. It is also believed that they relieve them from heavy workouts by increasing their muscle mass. The same drugs are used for treating anemia, bone degradation, facilitate growth and in other disorders of gonads and gynecological problems. Steroids work so well and the society enjoys and supports sports and the athletes and so, they would not mind so much if they are kept entertained on the screen without considering what is behind the energy presented in their fans (Yesalis E. C. 456-465). A swimmer by the name Rick De Mont was confronted for using ephedrine which is a steroid and a performance enhances in 1972 and this drug is also used to treat Asthma. Coincidentally the swimmer was also found to be asthmatic and this proved his use. Ethically he should not be denied this drug because of his health and medical need since his life is at risk and his living needs not be compromised too. If steroids are legalized then all athletes would be operating from one level rather than others being more competitive than others. Equal opportunity of legal and controlled drugs should be made available.

Saturday, October 26, 2019

Peirce, Thirdness and Pedagogy :: Philosophy Education Teaching Learning Papers

Peirce, Thirdness and Pedagogy It is well known that the word pedagogy comes from the Greek paidagogos (teacher, pedagogue) which has the same root as paideia, usually translated "culture." The theme of this congress highlights the hope of many teachers of philosophy, that their teaching and writing has some impact on the culture. In this paper I want to show a connection between a Peircean understanding of persons (as interpreted by Royce) and its implications for how we go about conducting classes in philosophy. This connection is very recent with me, and it has changed my approach to teaching, especially at the "introductory" level. Our line of thought will have three major phases: 1) the Peircean understanding of persons as members of a community of interpretation; 2) its implications for a theory of pedagogy which emphasizes "induction into" more than "introduction to" the subject; and 3) the specific techniques that I have adopted in introductory classes to enact this theory of pedagogy. At the outset I should say that at least half of my teaching is at the introductory level, with classes ranging from 30 to 50 students each. It is these students, most of whom will not take any more philosophy, that I am most concerned about in this paper. How can their one exposure to academic philosophy convince them that it is a vital part of their heritage and a cultural resource that is absolutely necessary to a healthy society? Especially if a course is historically oriented, as ours is by catalogue description, it is easy for students to feel that philosophy is the irrelevant meanderings of dead white males! Good teaching can overcome this in some measure, but I believe that a Peircean understanding of persons can lead us to a theory of pedagogy that directs us towards the kind of classroom practices that will make the experience of philosophy more vital and significant for our students. I. Peirce, Thirdness, and Personhood Every philosophy of education in informed, at least implicitly, by a notion of personhood. Peirce focused more explicitly on epistemological understandings than personhood, but his epistemological writings supplied perspectives which were used by Josiah Royce in his last major work, The Problem of Christianity, to formulate a notion of the self as a member of a "community of interpretation." In his discussion of this concept, Royce was explicit about his debt to Peirce, especially Peirce’s notion of "thirdness.

Thursday, October 24, 2019

Emergency Medical service Essay

The purpose of this report is to socially analyze the first assignment that has already been conducted. This report is divided into two parts, the first part reflects on the matter of the first assignment to identify and list significant issues discussed in the assignment. The second part performs a social analysis of the identified problems of the Emergency Medical Service (EMS) organization by using a number of sources related to the subject. Personal reflection of first assignment In the first assignment, my task was to analyse and construct a common KADS model for an Emergency Medical service (EMS) situated in Netherlands. EMS was facing difficulties in serving the large area around its location in a proper and efficient way. Many efficiency related issues were arising regarding the functioning of EMS. On analysis it became apparent that these difficulties were related to three types of delays that were encountered: †¢ Patient delay †¢ GP arrival delay †¢ Treatment delay In order to overcome these difficulties, some solutions were recommended. Analysing real life organizations and making recommendations for betterment is not an easy task and relatively new for me therefore, lots of effort was put in gathering the relevant information, understanding the job descriptions and requirements. Then in depth analysis and thorough study of the working of organization was performed to reach the proper conclusions and the recommendations made were also tested for efficiency and betterment. The common KADS methodology was employed to perform the analysis and resolve the problems regarding the real life data of organizations which was a new concept for me and common KADS requires analysis and modelling to be performed through tables that depict many aspects of organization like problems and opportunities, solutions available and the process and working of the organization. Application of these methodologies to improve the efficiency of working of an organization and finding solution is different and new but with constant effort I was able to grasp the general idea of application of common KADS and making use of the common KADS methodology tables were used for analysis of EMS organization and solution was found to resolve the difficulties faced by the organization in its working. The example of Ice cream case study provided by the lecturer went a long way in helping me understand the idea of common KADS and how we perform analysis of real life organization data using the common KADS methodology. On reflection I find common KADS methodology interesting to study and I fully understand now the worth of this tool in making in depth analysis of organizations to find solutions for betterment in an organization. Common KADS is an efficient tool to use in group projects for data analysis and to make inferences regarding the state of organizations. Social analysis: In the previous assignment Common KADS modelling and analysis was applied to the EMS organization and three problem areas were identified: patient delay, GP arrival delay and treatment delay. In this section we will analyse the above identified problems and we shall define social theories to gain in depth understanding of these problems. The first problem identified is the patient delay. Patient delay is the average waiting time of the patient before calling the GP. This estimated time for the EMS organization is one hour. Reducing this delay can play a major role in decreasing the rate of death due to patient delay. In Netherlands monarchy system of government is established where a policy exists in which an individual or a function is in authority and controls all other persons under him in a company or organization. In this situation most people are trained to work under one person’s authority without any interference (Davenport & Prusak 1997). In this kind of monarch system of government implemented in Netherlands, people often own little responsibility as they are more prone to listening than action. Therefore, most of the people are hesitant in calling the GP even when they feel sick, until they are quite sure of their ailing condition. This patient delay problem can be solved by starting awareness programs in public to make them take due action quickly and contact the GP when they fall ill. According to Nonaka and konno(1998, pp42) the tacit knowledge can be exchanged between the individuals through a lot of activities such as being together, spending time and written or verbal instructions which is called the socialization. Moreover, this awareness is considered as a tacit knowledge so it can be imparted to the general public by distributing some educational materials and starting some training programmes that provide heuristic lessons to the public. As a result, the people will become aware of the danger of waiting too long before calling the GP and how it may affect their health. The disqualifications of the GP to make the right decision at the right time could be the result of the lack of education or the lack of training and experience. To overcome the problems related to poor diagnosis of the GP the EMS organisation needs to recruit more experienced and qualified GP staff or train existing GP by arranging different work shops and seminars where the GP could be further educated through the exchange of experience between the staff. The third problem identified during analysis was the treatment delay. In the treatment delay another 25 minutes are wasted before treating the patient after arrival and diagnosis at the hospital unless the patient is diagnosed to have AMI. The reason of this delay can be associated with the relationship between the paramedic and the doctor. As mentioned before, the system of government in Netherlands is a monarchy system. This system is covering all the levels of governmental organisations where the paramedic level comes under the GP level. As a result of this structure, the paramedic examines the patient before the GP as he was with the patient in the ambulance before reaching the hospital. The GP should listen to the paramedic’s account of patient condition and involve the paramedic in making the treatment decision regarding the patient. To find a solution to this problem the system of dealing with the levels in hierarchical structure must be changed. For example, the EMS should implement the federalism system which involves representative democracy which would help in eradicating the problems faced due to a weak central government and a high level of local autonomy (Davenport & Prusak 1997). Conclusion Therefore after conducting the above reflection on my previous assignment and performing social analysis I find myself better acquainted with the common KADS methodology. It is a worthy tool in analysing and resolving the problems of any organization. As in the case of Emergency Medical Service (EMS) this tool was helpful in identifying the major delay problems faced by the patients and provided many alternative solutions for the betterment of EMS service available for the patients.

Wednesday, October 23, 2019

Apply Ethics in Practice Essay

This brief synopsis as a human service worker in which I make every effort to help people, groups, and communities to triumph over their issues and struggles. As a human service worker I almost certainly would come across many ethical predicaments that involve susceptible issues such as discrimination, social unfairness, and oppression, poverty, substance abuse and mental health issues. As a human service worker or provider my personal principles may become an ethical difficulty with reference to discrimination of any sort because of my private belief but of course I am conscious of how many ethical standards that can be challenged if I allow my individual view to develop into concern. Nevertheless of course I identify with knowing and should no bet use as an unbiased conclusion unless the circumstances turn out to be dangerous to myself or the client involved. Next, if this circumstance come to pass then I would use the code of moral principles produced by the national association o f human service workers as a most important point addressing ethical predicament which it may cause. On the other hand, I was in a circumstance where a person that I was helping he was very serious and clear in his mind and full detail about who he wanted to work with and talk too. He was discriminating against a co worker because of skin color and race although we were on the job and others was watching him he decided to be rude and very sarcastic for no apparent reason. I wanted to voice my opinion but I didn’t but finally one day I decided to read the code of ethics at work and fill out a report on him with other co workers so that the discrimination could stop. It ended up being better than before the man was disciplined but functioning in the human service department there will be times when you do not agree with your client and your own principles could turn out to be an fair matter. My individual principles possibly will develop into an ethical concern if I meet a family unit where a close  relative is a drug user or a pregnant mother is a smoker. I am a well-built advocate in captivating concern of the happiness of offspring and unborn children in a drug badly treated atmosphere. I do not believe any close relatives ought to abuse drugs more than ever with child, it is not in favor of my ethical importance. I also be inclined to be very guarded when it comes to serving a family where whichever together parents or just one parent is a drug user. I want to make sure that the family be taken care of and will most importantly loving towards the children. Finally in conclusion I consider a situation to may have found myself, as a human service expert or professional, wherever I used private ideas may perhaps develop into an ethical matter and in closing apply ethics in all situations. Reference Dittmer, J. (2013). Ethics Applied. Retrieved from http://www.iep.utm.edu/ap.ethic

Tuesday, October 22, 2019

Ted Sorensen on the Kennedy Style of Speech-Writing

Ted Sorensen on the Kennedy Style of Speech-Writing In his final book, Counselor: A Life at the Edge of History (2008), Ted Sorensen offered a prediction: I have little doubt that, when my time comes, my obituary in the New York Times (misspelling my last name once again) will be captioned: Theodore Sorenson, Kennedy Speechwriter. On November 1, 2010, the Times got the spelling right: Theodore C. Sorensen, 82, Kennedy Counselor, Dies. And though Sorensen did serve as ​a counselor and alter ego to John F. Kennedy from January 1953 to November 22, 1963, Kennedy Speechwriter was indeed his defining role. A graduate of the University of Nebraskas law school, Sorensen arrived in Washington, D.C. unbelievably green, as he later admitted. I had no legislative experience, no political experience. Id never written a speech. Id hardly been out of Nebraska. Nevertheless, Sorensen was soon called on to help write Senator Kennedys Pulitzer Prize-winning book Profiles in Courage (1955). He went on to co-author some of the most memorable presidential speeches of the last century, including Kennedys inaugural address, the Ich bin ein Berliner speech, and the American University commencement address on peace. Though most historians agree that Sorensen was the primary author of these eloquent and influential speeches, Sorensen himself maintained that Kennedy was the true author. As he said to Robert Schlesinger, If a man in a high office speaks words which convey his principles and policies and ideas and hes willing to stand behind them and take whatever blame or therefore credit go with them, [the speech is] his (White House Ghosts: Presidents and Their Speechwriters, 2008). In Kennedy, a book published two years after the presidents assassination, Sorensen spelled out some of the distinctive qualities of the Kennedy style of speech-writing. Youd be hard-pressed to find a more sensible list of tips for speakers. While our own orations may not be quite as momentous as a presidents, many of Kennedys rhetorical strategies are worth emulating, regardless of the occasion or the size of the audience. So the next time you address your colleagues or classmates from the front of the room, keep these principles in mind. The Kennedy Style of Speech-Writing The Kennedy style of speech-writingour style, I am not reluctant to say, for he never pretended that he had time to prepare first drafts for all his speechesevolved gradually over the years. . . .We were not conscious of following the elaborate techniques later ascribed to these speeches by literary analysts. Neither of us had any special training in composition, linguistics or semantics. Our chief criterion was always audience comprehension and comfort, and this meant: (1) short speeches, short clauses and short words, wherever possible; (2) a series of points or propositions in numbered or logical sequence wherever appropriate; and (3) the construction of sentences, phrases and paragraphs in such a manner as to simplify, clarify and emphasize.The test of a text was not how it appeared to the eye, but how it sounded to the ear. His best paragraphs, when read aloud, often had a cadence not unlike blank verseindeed at times key words would rhyme. He was fond of alliterative sentences, not solely for reasons of rhetoric but to reinforce the audiences recollection of his reasoning. Sentences began, however incorrect some may have regarded it, with And or But whenever that simplified and shortened the text. His frequent use of dashes was of doubtful grammatical standingbut it simplified the delivery and even the publication of a speech in a manner no comma, parenthesis or semicolon could match.Words were regarded as tools of precision, to be chosen and applied with a craftsmans care to whatever the situation required. He liked to be exact. But if the situation required a certain vagueness, he would deliberately choose a word of varying interpretations rather than bury his imprecision in ponderous prose.For he disliked verbosity and pomposity in his own remarks as much as he disliked them in others. He wanted both his message and his language to be plain and unpretentious, but never patronizing. He wanted his major policy statements to be positive, specific and defi nite, avoiding the use of suggest, perhaps and possible alternatives for consideration. At the same time, his emphasis on a course of reasonrejecting the extremes of either sidehelped produce the parallel construction and use of contrasts with which he later became identified. He had a weakness for one unnecessary phrase: The harsh facts of the matter are . . .but with few other exceptions his sentences were lean and crisp. . . .He used little or no slang, dialect, legalistic terms, contractions, clichà ©s, elaborate metaphors or ornate figures of speech. He refused to be folksy or to include any phrase or image he considered corny, tasteless or trite. He rarely used words he considered hackneyed: humble, dynamic, glorious. He used none of the customary word fillers (e.g., And I say to you that is a legitimate question and here is my answer). And he did not hesitate to depart from strict rules of English usage when he thought adherence to them (e.g., Our agenda are long) would grat e on the listeners ear.No speech was more than 20 to 30 minutes in duration. They were all too short and too crowded with facts to permit any excess of generalities and sentimentalities. His texts wasted no words and his delivery wasted no time.(Theodore C. Sorensen, Kennedy. Harper Row, 1965. Reprinted in 2009 as Kennedy: The Classic Biography) To those who question the value of rhetoric, dismissing all political speeches as mere words or style over substance, Sorensen had an answer. Kennedys rhetoric when he was president turned out to be a key to his success, he told an interviewer in 2008. His mere words about Soviet nuclear missiles in Cuba helped resolve the worst crisis the world has ever known without the U.S. having to fire a shot. Similarly, in a New York Times op-ed published two months before his death, Sorensen countered several myths about the Kennedy-Nixon debates, including the view that it was style over substance, with Kennedy winning on delivery and looks. In the first debate, Sorensen argued, there was far more substance and nuance than in what now passes for political debate in our increasingly commercialized, sound-bite Twitter-fied culture, in which extremist rhetoric requires presidents to respond to outrageous claims. To learn more about the rhetoric and oratory of John Kennedy and Ted Sorensen, have a look at Thurston Clarkes Ask Not: The Inauguration of John F. Kennedy and the Speech That Changed America, published by Henry Holt in 2004 and now available in a Penguin paperback.

Monday, October 21, 2019

mexica essays

mexica essays There was a huge revolution in the country of Mexico that started in the year 1910, led by Porfirio Diaz, the president of Mexico in 1910. In the 1860s Diaz was important to Mexican politics and then was elected president in 1877. Diaz said that he would only be president for one year and then would resign, but after four years he was re-elected as the President of Mexico. Porfirio Diaz and the Mexican revolution had a huge impact on the country of Mexico that is still felt in some places today. The earliest start to the Mexican Revolution of 1910 happened one hundred years earlier when two priests, Miguel Hidalgo and Jose Morelos, led a stand against the Spanish colonial officials who were controlling Mexico at the time. On September, 16 1810 Hidalgo led Mexico's Indians in a revolution directed against the Spanish plantation owners in northern Mexico. He was motivated by a need for a new government and a re-location of both the church's and plantation owner's lands. Hidalgo and the Indians, armed with only farm tools and weapons, marched towards Mexico City. While Hidalgo was marching into Mexico City, Jose Morelos organized an attack force and began raiding Spanish plantations and towns. Hidalgos army was defeated in 1811 and he was executed. Jose Morelos took control of the revolution and led attacks until the Spaniards captured and killed him in 1815. When Morelos died so did the revolution of 1810.( www.tamu.edu/ccbn/dewitt/mexicanrev.htm, Encarta 98) In 1876, Porfirio Diaz, an Indian general in the Mexican Army took control of the nation, and continued to be elected until 1910. This new era was too one way and started the Mexican Revolution. The government eventually allowed Mexico to fall into dictatorship that gave way to a new a powerful upper class. When Diaz came into power he had high hopes for Mexico's future, and established a stable government that rid the nation of crime. The quality of life improved ar...

Sunday, October 20, 2019

Job Hunting While Employed Dos and Donts

Job Hunting While Employed Dos and Donts Sophie Deering over at TheUndercoverRecruiter knows about the delicate dance of looking for another job while you’re still employed by your last one. You have to keep your search below the radar, which flies in the face of the typical advice to advertise your job-hunting status everywhere for networking purposes! DOUpdate your LinkedIn profile. Check your privacy settings first to make sure you’re not broadcasting each update to your entire network. An up-to-date profile is one of the first things a recruiter’s going to look for.Schedule interviews during non-work hours. There are only so many â€Å"doctor’s appointments† or â€Å"work from home† days you can fit in without attracting suspicion. When scheduling your interview, request beginning or end of day slots- your prospective employer should understand, and even appreciate your discretion.Network! Get in touch with past colleagues and supervisors to let them know you’re searching for something new; the last office job I held I got after reaching out to former coworkers who had somehow all relocated to the same company. We got two more years of working together, and are all still in touch as freelancers today.Give appropriate notice in writing. Once you’ve passed the interview phase and gotten that job offer, give necessary notice. Be a team player as they find and train your replacement.Leave in a professional manner. Unless your industry is so vast you may never need to see these people again, you should be professional and dignified until the very last minute. You may need your former colleagues as references or want to approach your old boss for a future collaboration. Storming out might feel great in the moment, but being gracious and poised will take you further.DON’TTalk to colleagues about your job hunt. If you have one or two close colleagues who you know are well-connected, it may be a good idea to let them know you’re looking so you have a reliable reference at your current gig, but you definitely don’t want your business becoming water-cooler conversation. It’s counterproductive for morale and productivity.Don’t dress differently than normal. If your current workplace is pretty casual, you don’t want to suddenly show up in a suit or more formal outfit- take a change of clothes with you and change somewhere en route to avoid suspicion.Don’t job search while you’re at work. This should be a no brainer, but unless you want your job search financed by your severance pay, keep your Monster.com searches confined to your evenings, lunch hour, and weekends.Don’t post your resume on job boards. The odds of someone from your organization seeing your info there are higher; apply for jobs that have submission processes, not the ones that require a job-searching profile.Don’t mention the job search on social media. I don’t think this one is fair, but as an employee you’re always representing your employer in some capacity- if you’re kvetching where anyone can see it or openly ready to move on, your employer may decide to take care of the conflict of interest in a way you won’t like.  The Do’s and Don’ts of Finding a Job When You Are Already in a Job  Read More at theundercoverrecruiter.com

Saturday, October 19, 2019

Help make Barnes and Noble successful Essay Example | Topics and Well Written Essays - 1500 words

Help make Barnes and Noble successful - Essay Example The report will include several parts including a company background, financial analysis, and an in-depth analysis of the change initiatives that the firm must implement to adapt to the market challenges of the 21st century. Company Background Barnes & Nobles was acquired by Leonardo Riggio in the 1970s. The first Barnes and Nobles stored operated by Riggio was located in Manhattan. The stored was transformed by its new owners into the largest bookstore in the world. The firm has always been at the forefront of innovation. â€Å"In 1974, Barnes & Noble was the first bookseller in America to advertise on television† (Barnesandnobleinc, 2013). Barnes & Noble throughout its history has always adapted well to market changes and it has increased its market share in the book industry. The company in its early years expanded its sales by selling books through catalogs. The firm began to sell books online in the late 1980s. A key acquisition for the company was buying Sterling publish ing in 2003. Sterling publishing has over 5,000 titles in print including educational resources, children’s picture books, puzzles and games, adult fiction, craft and photography, cookbooks, self-help and classics (Barnesandnoblesinc, 2013). The firm became the world’s largest publisher of digital books in 2009. ... The previous year the firm achieved a net income of $36.67 million. One of the reasons for the bad performance of the company is the fact that cost of good sold and occupancy increased by 26%. The net margin of the firm was -1.06%. The earnings per share (EPS) of the firm in 2011 was -$1.31. Barnes & Noble paid dividends per share of $0.75. At the end of 2011 the firm had total assets of $3.60 billion. The total assets of the firm in 2011 went down by 3.03%. The current ratio shows the ability of a company to pay off its current debt. A good current ratio is above 1.0. In 2011 the current ratio of Barnes & Nobles was 1.01. The company is in a good position to pay off its current debt. The return on assets (ROA) of the organization in 2011 was 2.06%. This ratio shows how effective a company has been at generating revenues from its total assets. The return on equity (ROE) of Barnes & Noble in 2011 was 9.02%. â€Å"When compared to the return on total assets, measures the extent to whi ch financial leverage is working for or against common stockholders (Garrison, Noreen, 2003, pg.784). The inventory turnover ratio shows how many times the company has sold its inventory during the year. Barnes & Noble had an inventory turnover ratio of 3.78 in 2011. Change Initiatives The company must implement changes in its corporate strategies to achieve the sales expectations of its shareholder. The goal of the company should be to maximize shareholders wealth. A new strategic approach for the company is to change its strategy to expand its retail sales from the domestic marketplace into the international landscape. The firm has an expertise in how to run bookstores in college marketplace. The company should seek a similar strategy

What is the theme in the story "The Chrysanthemums" by John Essay

What is the theme in the story "The Chrysanthemums" by John Steinbeck - Essay Example All what Elisa can perform is to watch Henry from a distant as he performs his job. Any kind of detail that reaches her about the ranch management is conveyed indirectly from Henry, who only speaks unclearly, and in with words of humiliation instead of treating his wife fairly as an equal partner. The tinker appears cleverer as compared to Henry, however does not have Elisa’s passion, spirit, and desire for adventure. As per Elisa, he may even match the skills of tinker. Yet, it the one who is favored for a ride about the country, leading an adventurous life that he imagines is flabby for women. Steinbeck employs the tinker and Henry as substitutes for the paternalism of patriarchal societies in common: the way they ignore women’s potential, the same the society does. Steinbeck outlines that urge for sexual fulfillment is incredibly powerful and causes an individual to behave in an irrational way. Henry and Elisa are in a functional marriage but very passionless and they appear to treat one another more of a sibling than a spouse. From the story, Elisa is a tough woman associated with sexuality and fertility but lacks even a single child, revealing the nonsexual character of her relationship with Henry. Regardless of the fact that her marriage does not fulfill her needs, Elisa has remained a sexual person, a behavior that Steinbeck portrays as desirable and normal. From her frustrated sexual desires, Elisa’s attraction to the tinker is astonishingly uncontrollable and powerful. When she tells about staring at the star at night, for instance, her language is through and nearly pornographic. She goes on her knees before him and in a position of sexual submission, looking and reaching out towards him, as the narrator describes it, â€Å"like a fawning dog.† In quintessence, she subjects herself at the intimacy of a completely unfamiliar person. The outcome of Elisa’s strong attraction is perhaps even much destructive than the desirability itself.

Friday, October 18, 2019

Twinearth Thought Experiment Term Paper Example | Topics and Well Written Essays - 500 words

Twinearth Thought Experiment - Term Paper Example This concept has failed severally to give the necessary results and thus it should be rejected. People have also tried to use is the notion of extension and intension to solve the problem. This notion although seemed to be the simplest, it actually complicated the whole problem. The terms, which are more problematic, are those having more than one sense like the words rabbit and set (Putnam 1975, 581). It is proposed that treating each sense of a word as a different word can solve this problem of complication. It is due to these complications that the Twin Earth Experiment is preferred over this method. The Twin Earth thought experiment assumes that somewhere on the galaxy there exists a planet identical to earth called Twin Earth. The only difference experienced between Twin Earth and the Earth is the vernacular English spoken in either. These differences are contributed by the uniqueness of Twin Earth (Putnam 1975, 584). It is believed that the chemical composition of the liquid called water on Twin Earth is not H2O but another complicated chemical which we shall assume as XYZ. In this experiment it is believed that XYZ performs on Twin Earth all the functions water perform on earth and it tastes like water. It is also known that at normal temperatures and pressure, H2O is different from XYZ. In addition, it is understood that oceans, seas, and lakes of Twin Earth contain XYZ and that it rains XYZ on Twin Earth. Suppose now that we have two individuals with identical attributes, one from the earth and the other one from Twine Earth. If these individuals exist in the current society in which we can assume that the chemical composition of water is known both on earth and on Twin Earth, each will understand water differently. The one from the earth will understand water as H2O and the one on twin earth as XYZ. Now suppose that these two individuals exist in a time when the chemical composition of water

Death Penalty Essay Example | Topics and Well Written Essays - 2500 words - 4

Death Penalty - Essay Example This has been replaced by the functional methods adopted by most of the modern governments. The new approach emphasises the killing of the convicted person and not upon the suffering that results from the punishment. This indicates a more humane approach to the killing of convicted persons. However, killing a convict is fundamentally wrong. Punishments serve the important function of averting the dissolution that is noticed in the moral and physical worlds. These punishments come to the notice of the public and remain fixed in their mind. Moral speeches, great truths, moving speeches and strong words cannot achieve what punishment does. In order to prevent violation of the law in the long term, it is essential to have a system of strong punishments. However, the death penalty fails to achieve these objectives. The deterrent effect of such punishment is no longer accepted in the world. When people have to live independently and in isolation, they are placed in a continuous state of war. The freedom enjoyed by such people is always in danger of being destroyed by others. This forces people to form societies that are governed by laws. These laws ensure that the rights of the people are not harmed. In order to live in a society that is subject to the rule of law, people have to forego a portion of their liberty. It is this sacrifice that provides people with a safe and peaceful life. In this manner, a depository of surrendered sacrifices is created. The total of the individual liberties constitutes the sovereignty of a country. Something more is required; namely, a defence of individual liberties against the attempts of others to take undue advantage. As such, people tend to retrieve their surrendered liberties. At the same time, individuals attempt to appropriate what belongs to others. In this situation, it is essential to have strong measures that prevent people from

Thursday, October 17, 2019

Reducing Secondhand Smoke on Children Research Paper - 8

Reducing Secondhand Smoke on Children - Research Paper Example ive reliable data prior to the study, the researcher uses equivalent comparison groups to rule out the effect of unusual scores in a study (Kerr & Wood, 2010). A research instrument is referred to as a systematic and standardized tool for collection of data. It involves all types of research questionnaires as well as standardized scales (Tran, 2009). According to Tran, the instrument to be used in a study must be appropriate, valid as well as reliable.The research instruments to be used in addressing secondhand smoke (SHS) on children will include questionnaires and standardized scales. The research instruments are essential in carrying out a study; they aid in the collection of data that is used in answering the research question of a given study (Tran, 2009). There are many factors that researchers considers before making a final decision on which data collection tool to use in carrying out their study. These factors include the usability, reliability, and validity of the instrument. Before drafting a questionnaire and using a standardized scale in carrying out a study on reducing SHS on children, a researcher carries out a systematic review of the literature in order to determine if the instrument will measure what it is required to measure and if the results of the study provided by the research tool are valid. The researcher also evaluates whether the use of the instrument would result in the same results if the study were repeated. A researcher first determines if the instrument he or she is about to use measures a construct as intended before selecting the instrument for a study. The researcher also checks whether the constructs in the instrument identified matches the construct conceptually defined in the study. Additionally, the r esearcher finds out if the instrument can be used in the public domain before using it in the study (Blankenship, 2009). The California Health Interview Survey on rates of exposure to secondhand tobacco smoke shows (SHS) that

Journal assignment Essay Example | Topics and Well Written Essays - 500 words

Journal assignment - Essay Example Theft of cleaner from the custodian’s cart, leading to a 911 call and posion control situation, was a difficult experience to manage. The group meetings were more controlled than the different interventions with the patients, as the nurse maintained direction and had personal experience with those who exhibited inappropriate behaviors. She understood the dynamics of paranoid schizophrenia and the sometimes distorted commentaries that come along with it. The moderating nurse was a proverbial breath of fresh air. Group meetings were concentrating attention on the patients which seemed to satisfy their needs, or perhaps it was out of long-standing respect for the nurse that they maintained control. I was changed personally not only in my sudden (and not pre-existing) apprehension around being near disturbed patients, but in how I view society and its diversity. In some households, these behaviors might be considered interesting or spontaneous, however in the clinical environment it was not an inviting experience. I have developed, in a small degree, much less trust for individuals after seeing this unusual social behavior. Though I recognize these problems are inherent and out of the patients’ control, to see such reckless behavior as the self-poisoning scenario made me realize why quality nurses are needed. My overall view of mental health is virtually unchanged. I realized that individuals with behavioral problems can be controlled if they have concentrated support and attention. Control was something desperately needed in this clinical environment. Elements of this rotation that could be considered reliable included memory game and trivia play in order to spark interest and maintain a decorum. Anytime that mental health patients had attention focused directly on them, they seemed to be more docile and rational. In a future role, I would take these lessons and attempt to model them for an informal research study in terms of sustaining positive control

Wednesday, October 16, 2019

Reducing Secondhand Smoke on Children Research Paper - 8

Reducing Secondhand Smoke on Children - Research Paper Example ive reliable data prior to the study, the researcher uses equivalent comparison groups to rule out the effect of unusual scores in a study (Kerr & Wood, 2010). A research instrument is referred to as a systematic and standardized tool for collection of data. It involves all types of research questionnaires as well as standardized scales (Tran, 2009). According to Tran, the instrument to be used in a study must be appropriate, valid as well as reliable.The research instruments to be used in addressing secondhand smoke (SHS) on children will include questionnaires and standardized scales. The research instruments are essential in carrying out a study; they aid in the collection of data that is used in answering the research question of a given study (Tran, 2009). There are many factors that researchers considers before making a final decision on which data collection tool to use in carrying out their study. These factors include the usability, reliability, and validity of the instrument. Before drafting a questionnaire and using a standardized scale in carrying out a study on reducing SHS on children, a researcher carries out a systematic review of the literature in order to determine if the instrument will measure what it is required to measure and if the results of the study provided by the research tool are valid. The researcher also evaluates whether the use of the instrument would result in the same results if the study were repeated. A researcher first determines if the instrument he or she is about to use measures a construct as intended before selecting the instrument for a study. The researcher also checks whether the constructs in the instrument identified matches the construct conceptually defined in the study. Additionally, the r esearcher finds out if the instrument can be used in the public domain before using it in the study (Blankenship, 2009). The California Health Interview Survey on rates of exposure to secondhand tobacco smoke shows (SHS) that

Tuesday, October 15, 2019

Theology of marriage Research Paper Example | Topics and Well Written Essays - 3000 words

Theology of marriage - Research Paper Example Theorists are of the opinion that it is marriage that paves the way towards the formation of the most primary institution of society i.e. family (Macionis, 2007). It is family that portrays the dynamic and colorful picture of strong bondage between its members and plays most imperative role in the nourishment, education and socialization of the individuals. In addition, the members of a family generally keep in touch with one another throughout their life and provide one another financial and moral support at the hour of need. The entire blessings of family life are completely dependent on marriage, without which there could be no concept of family altogether. Hence, the maxim ‘men make houses, women make homes’ also relies upon marriage for the accomplishment of the same. Since family is the basic unit of a social establishment, and a happy domestic life ensures peace and solidarity in society, psychologist theorists particularly lay stress upon the devising of a social system that could strive for the creation of strong ties between the spouses for the peace and harmony of society at large. The religious teachings and dogmatism also declare decline of social values and increase in the anarchical sate of affairs in the contemporary world as the outcome of disturbances in family life, and high increase of divorce rates, which pave the way towards tremendous increase in deviancies, perversion and committing crimes and offenses of various kinds.  ... Sociological Significance of Marriage: Another very prominent aspect of marriage phenomenon includes its great sociological significance in various aspects. Theorists are of the opinion that it is marriage that paves the way towards the formation of the most primary institution of society i.e. family (Macionis, 2007). It is family that portrays the dynamic and colorful picture of strong bondage between its members, and plays most imperative role in the nourishment, education and socialization of the individuals. In addition, the members of a family generally keep in touch with one another throughout their life, and provide one another financial and moral support at the hour of need. The entire blessings of family life are completely dependent of marriage, without which there could be no concept of family altogether. Hence, the maxim ‘men make houses, women make homes’ also relies upon marriage for the accomplishment of the same. Since family is the basic unit of a social establishment, and a happy domestic life ensures peace and solidarity in society, psychologist theorists particularly lay stress upon the devising of a social system that could strive for the creation of strong ties between the spouses for the peace and harmony of society at large. The religious teachings and dogmatism also declare decline of social values and increase in the anarchical sate of affairs in contemporary world as the outcome of disturbances in family life, and high increase of divorce rates, which pave the way towards tremendous increase in deviancies, perversion and committing of crimes and offences of various kinds. Family break-up and absence of father, according to Mendle et al. (2009), turn the girls insecure

Monday, October 14, 2019

Social interaction and the Internet in Asia Essay Example for Free

Social interaction and the Internet in Asia Essay The abstract is excellently presented, and sheds the light onto the study purpose. The author used the abstract to briefly justify the choice of the research country (Singapore). Introduction In the introduction, the author justified the need for such research by the fact that â€Å"little empirical research had been done outside of Europe and the USA†. The author has clearly identified the aim of the research in the form of a question: â€Å"what is the Internet usage pattern of young Singaporeans and what is the extent of its impact on their social lives? † Literature review The author did not perform a detailed literature review due to the absence of sufficient relevant literary sources related to the topic of research. The author summarised the results of the previous studies to create the relevant theoretical basis for her research. Research question The author was not very specific in determining the research question. She limited her study by investigating the social interactions between young Singaporeans and the impact of Internet upon their socialisation. Trying to be very specific, the author suggested that it would be interesting to research, whether young Singaporeans preferred Internet socialisation to traditional means of social interaction. Methodology The author did not create any clear hypotheses, and did not predict any possible research outcomes. The choice of respondents was mainly based on their age (between 15 and 30), without any specific attention to their gender or social position. However, it was important that all of them studied in Universities and were provided with individual Internet accounts. The author used questionnaires which are traditional methods of qualitative analysis. Findings Research findings were presented in qualitative and quantitative form. The author did not mention any significant problems encountered in analysing and evaluating the research findings. The author did not perform profound statistical analysis, but used simple mathematical interpretations of her results as the basis for qualitative research. By quoting interviews with several research participants, the author of the article significantly increased the relevance of the research results. References All in-text citations were referenced in bibliography. The reference list mainly included primary sources, among which previous researches in the area of Internet and communication prevailed. Summary The analysed study is the excellent basis for the further research in the area of communication and social sciences. The article determines the future directions in investigating the socialisation processes under the impact of Internet technologies. New for old? Converging media and e-mail practices in the workplace Abstract The aim of the discussed research was to investigate the impact of e-mail applications on the workplace practices through the three different perspectives: â€Å"e-mail as a medium, e-mail as a set of practices, and e-mail as speech versus writing† (Yell, 2003). The author used the abstract to create the system of questions, which had to be answered during the research process. Introduction The topic of the research was excellently specified in the introduction, and was not too broad. The author also delineated specific theories, on which the research had to be based (Bourdieu’s concepts of dispositions and the habitus, and Schirato and Yell’s concept of cultural literacy). Literature review The author did not use any formal framework for literature review. Moreover, the article lacked any theoretical justification of the study. A separate â€Å"background† chapter provided the reader only with a surface understanding of the research topic, and was not referred to any significant theoretical perspectives. Research question The researcher sought to identify, what means research participants would choose to fulfill a range of tasks and to communicate at workplace. The author has clearly determined the research question and narrowed her research as determined in the article’s abstract. Methodology The methods of the research were clearly identified in the background section of the article: the use of interviews had to ensure validity of research findings, but could potentially decrease the generalisability of research results. The age of participants was between 30 and 65, and they were asked to describe their communication and work preferences in terms of emails or other communication strategies. The author did not conceal statistical insignificance of the research sample, and has concentrated upon determining qualitative tendencies and validity of the communication choices made by participants. Findings Yell (2003) presented research findings in the form of qualitative assessment. The use of tables was called for increasing the generalisability of interviews, but the author did not specify whether she had encountered any significant problems in evaluating the research results. The discussion section of the research was presented in the form of several small chapters, with each devoted to a separate research perspective. There is no reason to doubt the validity and reliability of research findings due to the fact that interviews are relatively unbiased tools of qualitative research. The author constantly linked research findings to the theoretical perspectives identified in the introduction, which made the discussion relevant and theoretically justified. References All in-text citations were included into the list of references at the end of the article. Summary Despite the lack of theoretical basis, the author performed profound research of the communication preferences among workers. The results of the study can be further refined by linking them to certain theoretical perspective. The researcher has generalised the research findings and pointed out the most important aspects of the study, without shedding the light onto potential applications of the research results. The author has identified important contradictions in describing e-mail as homogeneous medium, and has suggested that e-mail had to be analysed from multiple perspectives. Organisational communication satisfaction in the virtual workplace Abstract The abstract was excellently structured. It served a brief summary of the research, research findings, implications, and controversies. Introduction The authors did not elaborate on theoretical or practical research implications in the introduction; the introduction served a brief summary of the similar research works. The potential challenges of the virtual workplace were identified and analysed in a separate section of the paper. Literature review The author did not perform any formal literature review. The authors did not make any predictions or suggestions towards the future research outcomes, but identified the set of variables drawn from the previous surveys. That set of variables was later used to analyse and interpret the research findings. Research question The authors determined the research question in the article’s abstract: â€Å"to compare the levels of communication satisfaction between virtual workplace and traditional employers in a single firm. † This research question was later analysed through the pre-determined set of variables. Methodology Akkirman and Harris used the set of hypotheses based on the previous studies and the research survey conducted â€Å"in the Turkish subsidiary of an international company based in Germany†. The distinguishing feature of the research article was in that the authors had identified the exact set of variables closely tied to their hypotheses: communication climate, organisational integration, etc. (Akkirman Harris, 2005). Findings The research findings were presented in quantitative form, in the form of tables, and statistical analysis. The results were assessed in a concise and organised manner, with each variable discussed and evaluated separately. In this manner, the researchers have explained each variable identified in the research methodology section. References The reference list included all in-text citations, as well as the Appendix with the research survey questionnaire. This questionnaire helped objectively evaluate the relevance and validity of survey results. Summary The advantageous feature of the article is in the fact that the researchers discussed and evaluated the research results in the structured form: implications and limitations of the research were also analysed. As the results of the research were contrary to the majority of previous studies, the authors emphasised the most important variables to be researched in the future studies (the role of transition and support in the level of satisfaction among virtual office workers). The authors of the article summarised their findings in conclusion, but did not identify any problems or biases they faced during the research and evaluation process. Intercultural communication competence and managerial functions within the Australian hospitality industry Abstract The abstract was brief and written in concise manner. The authors briefly delineated major theoretical foundations of the future research. Introduction The aim of the research was very clearly identified in the introductory section of the article. The authors defined the major terms to be used in the study, making the research clear and understandable to the reader. Literature review The theoretical perspectives constituted the significant portion of the article, and initially made it difficult to identify the major theoretical directions which were used in the research. It seems that the authors have gathered all information available on the topic, without specifying the most important data, and the exact theoretical basis of research. Theoretical background of intercultural communication was presented from different perspectives (cultural, psychological, anthropological, etc. ), which have created a confused theoretical image of the study. Ultimately, the researchers neither made theoretical predictions, nor drew hypotheses from previous studies. Research question The authors of the research sought to consider the nature of intercultural communication competence in the Australian hospitality industry. Methodology The authors have limited their research methodology to in-depth analysis of interviews and organisational documentation, ethnomethodology, and historical analysis. In addition, the authors did not inform the readers about the number and characteristics of the research sample. A number of important research variables were identified only in the section devoted to the discussion of interpretive findings. Findings The research findings were interpreted through the prism of qualitative analysis, but as no data on the research sample was available, it was difficult to evaluate the validity and reliability of the research results. It should be pointed out that the authors have discussed implications of their research for management training. Those implications could make their research results applicable, if their validity could be objectively assessed. The conclusion of the article was aimed at summarising the major research findings, and emphasising the limitations of the study: â€Å"the Australian hospitality managers in this study were found to have shortcomings in their ability to apply intercultural communication competence to key managerial functions† (Saunders Sauee, 2000). References All in-text citations were referenced in bibliography. The authors listed all literature sources in alphabetical order. Summary The research could create solid basis for future practical investigations if the theoretical perspectives were clearer. Research findings suggested that intercultural communication in the hospitality industry should be linked to a single theoretical perspective, that could make future researches more transparent and theoretically justified. Organisational websites. How and how well do they communicate? Abstract The author of the research used the abstract to determine the aim of the study, and to briefly justify the need for such research. The author also suggested the need to perform further sophisticated analysis of Websites and communication challenges they face. Introduction The particularity of the discussed research is in the fact that it has appeared too personalised from the very beginning: The author initially turned it into a form of narration, which could be understandable even to a non-professional reader. Literature review The author did not perform any literature review; consequentially, the research findings could hardly be tied to any theoretical perspectives. Research question The author has expressed the research purpose in the form of a question: â€Å"how are websites currently being described and analysed, particularly by researchers? † The author has clearly underlined the criteria for choosing the research information, which ultimately served the research sample. That search was limited to formal business and general websites (Durham, 2000). Methodology The article did not have any separate section devoted to the discussion of the research methodology. As a result, the reader (either professional or non-professional) could not clearly understand how the research was conducted. It is implied that the author of the article used qualitative analysis. However, as the exact methodology of the research was not explained, it was impossible to draw any conclusions as for the validity and reliability of the research findings. Findings The research findings lacked relevant theoretical basis and could hardly be systematised. Later in the article, the author recognised the lack of theoretical frameworks, but the research could significantly benefit of a separate section devoted to literature review. References The author has included the long list of literary sources, used in the research. The author utilised both primary and secondary sources of scientific information related to the research topic. Summary The research conclusion was brief, and was also written in the simple (and rather vague) form, which is not characteristic of the majority of scientific works in the area of communication strategies. â€Å"The overview of current work suggests rich areas for future research: site macrostructure, navigation and issues of intertextuality via the linkages made, etc† – the list of those suggestions was useful for the future studies. Due to the evident lack of theoretical basis, the discussed research looked as a system of practical suggestions, which might become the starting point in the creation of the valid theoretical structure in the area of communicational strategies. References Akkirman, AD Harris, DL 2005, Organisational communication satisfaction in the virtual workplace, Journal of Management Development, vol. 24, no. 5, pp. 397-409. Durham, M 2000, Organisational websites. How and how well do they communicate? Australian Journal of Communication, vol. 27, no. 3, pp. 1-14. Frey, LR, Bolan, Carl H, Fredman, PG Krep, GL 1992, Interpreting communication research: a case study approach, Prentice Hall, pp. 15-19. Goby, VP 2000, Social interaction and the Internet in Asia, A study of young Singaporeans, Australian Journal of Communication, vol. 27, no. 3, pp. 79-90. Saunders, S Saee, J 2000, Intercultural communication competence and managerial functions within the Australian hospitality industry, Australian Journal of Communication, vol. 27, no. 1, pp. 111-128. Yell, S 2003, New for old? Converging media and e-mail practices in the workplace, Australian Journal of Communication, vol. 30, no. 1, pp. 93-107.

Sunday, October 13, 2019

Strategic business management and planning

Strategic business management and planning 1. Introduction: Easy jet is the leading cheapest flight service company in European Airline Companies. The mission of the company is â€Å"to offer Low cost airline service to the masses†. Easyjet was established by Sir Stelios Haji-Ioannou   in 1995 .Easy jet is the fourth leading European airline, the UKs leading budget airline and one that contests the ‘number two LCC in Europe. Easyjet board had been disagreement of extension with his creator sir stellios since last two years (daily mail 2010). Newly joined(2010,July 14th ) chief executive Carolyn McCall with aid of easy jet chairman sir mike rake made a deal with brand licensing (daily mail 2010). She is very fresh for airline industry. Now I am going to critically evaluate how she is going to face future challenges ahead of her. Source: Map of the destination points www.easyjet.com 1. a) Strategy: in art of war book sun Tzu giving answer for what is strategy? A way of thinking; an aware and deliberate process; a concentrated implementation technique; the art of ensuring future success. According to Mintzberg H., (1994)† Strategy is a unified, comprehensive, and integrated plan and designed to ensure that the basic objectives of the enterprise are achieved†. A strategy or general plan of action might be formulated for broad, long-term, corporate goals and objectives, for more specific business unit goals and objectives. Easy jet believes that people make the difference. Its through the efforts of all our people to deliver our four strategic priorities such as Safety is our No.1 priority, Build Europes No.1 air transport network, Develop a winning customer proposition, Deliver low cost and maximise margins that we will realise our vision: to become the best low fares airline in the world.(Easyjet 2009) 1. b) Strategic Business planning: Strategic business planning serves to bridge the gap between development goals and planning for implementation of specific tactical measure. Internationalization: Welch and Luostarinen (1988), defined as ‘the process of increasing involvement in international markets. Internationalization and strategic management: Welch and Welch (1996) have tried to develop a longitudinal theoretical model to identify the interrelationships between the two flows of international business inquiry, that is,They give meaning of ‘strategic foundations (knowledge, skills and experience, networks, etc.) of the enterprise and its external environment, and identify planned and unplanned routes to internationalization, with networking important in both. They conclude by calling for ‘empirical studies that specifically focus on strategy and internationalization Process interconnections (Welch and Welch, 1996: 25). Bell et al (1998): Internationalization and Business Strategy EasyJet have influenced by both internal and external environment in any strong grow stage. Internal environment: decision-maker characteristics has more influence in easyjet. We can say particularly sir stellos founder of easyjet and who has 38% share in easyjet. He had been last two years dispute with easy jet board for expansion of easy jet. (Thisismoney,2010).he has no problem with strategy of easy jet. EasyJet announced that it had agreed to purchase the entire share capital of GB Airways from the Bland Group. The deal was worth  £103.5 million and was used to expand EasyJet operations at London Gatwick Airport (anna.euro,2007) Easyjet has grown internationally acquiring GB airways on 25 october 2007. Sir stellos not happy with board accounting policy. He didnt like approach of board single cash generating unit. He insisted to be a he macro-economic climate to benefit of all shareholder.(abtn 2009) â€Å"EasyJet had reached an agreement on the pace of growth with Sir Stelios after he had questioned the strategy. The LCC now plans to increase future capacity by 7.5% per annum, following yearly increases of 15% from 2005 to 2008 and will increase its fleet to 207 aircraft by 2012. Sir Stelios declared himself â€Å"a lot happier† with the carriers shift to a more modest growth strategy† and insisted it was more resilient than that of Ryanair, which cancelled a large order with Boeing in 2009, though it will continue to receive aircraft from previous orders for several years to come†.then he changed his mind and resign from the board on may 2010 and again start his backward, too much over speed of   growth plan(capa 2010) Easy-jet influence by management competencies: No stability management in easyjet due to the action of sir stellos .management changes four year who worked hardly to develop the company Andy Harrison punished by sir stellos who has more share in the company. Sir stellos concentrated on account department he changed account management people. The shake-up will result in all three of the companys top jobs changing within the space of a year, following the departure in May of Jeff Carr, Easyjets chief financial officer(uk.yahoo,2009) .(abtn 2009) http://uk.finance.yahoo.com/news/easyjet-unveils-management-shake-up-ftimes-9106396619e0.html Rrapid management change create the conflict between management and employee External environment: Global influence: (Richard L. D,aft 1997 ) explaning that No company out-of-the-way from global influence. All international company influenced by global governing body. OPECs (Organization of the Petroleum Exporting Countries) set prices of oil and gasoline. OPECs globally influencing the airline industry.(tucker l,2008) CAA (Civil Aviation Authority) and IATA (International Air Transport Association) those bodies regulating the airline industry all over world. BAA is a leading airport monopoly company. We own six airports in the UK including the largest, London Heathrow, and we have interests in a number of others overseas. IATA and CAA fixing or reviewing price fare the airlines(price regulation). EasyJet Claims that   (CAA)Regulator Favoured BAA Over Fees and supporting monopoly company(gardian,2009 pg 28) Global warming: Global warming refers to the documented historical warming of the Earths surface based upon worldwide temperature records that have been maintained by humans since the 1880s.Its Is the combined result of Anthropogenic (Human-Caused) emissions of greenhouse gases and solar irradiance in exchange According To The World Meteorological Organization (WMO), The Decade Of The 2000s (2000-2009) Is the warmest one record. The global mean surface temperature for 2009 IS Currently Estimated at 0.44  ° C/0.79  ° F above-the 1961-1990 Annual average of 14.00  ° F C/57.20 (Ecoearth3009), Volcanic ash cloud: Global warming may prompt more hazardous geological events such as volcanoes, earthquakes and landslides, scientists have warned- Prof McGuire (telegraph3010) acid rain: volcanic explosion can change the Earths climate both for short periods and long periods. Volcanoes that release large amounts of sulfur compounds as sulfur oxide or sulfur dioxide in the atmosphere more strongly than those that eject just dust. The sulfur compounds are gases that rise easily into the stratosphere. Once there, they combine with water (limited) available to form a mist of fine droplets of sulfuric acid (volcanoes 2010) Andy Harrison said that â€Å"Easy Jet is planning to cut CO2 emissions by 50% by 2015.The aviation industry have an excellent record in reducing the environmental footprint of aircraft. Todays aircraft are typically 70% cleaner and 75% quieter than their 1960s counterparts. Now we are planning the next generation that will help towards taking the plane out of the emissions equation. Easy Jet is already setting the environmental standard in the airline industry. Our fleet of 131 aircraft has an average age of only 2.3 years the youngest of any major airline in Europe. We have recently called for over 700 of the dirtiest aircraft to be banned from Europes skies† (ecojet2010) Ash cloud crisis: Andy Harrison gave Q3-IMS-2010-Analyst-presentation-final report saying that how global warming affected the easyjet limited. Significant impact on results from volcanic ash 7,000 flights cancelled impacting one million passengers Estimated cost and lost contribution  £65 million Future challenges on 21st century: Drucker p., (2007) observe that In the middle of 19th century they exposed to many radical changes as we compare to this transition period. As during world warII many structural changes have been occured,then here comes the second industrial revolution started. According to Drucker argumentation, the future is not soo far because for the formation of business strategy there are five social and political certaintiesThe collapse of the birthrate in the developed world, changes in the distribution of disposable income and a redefinition of corporate performance, international competitiveness and the rising conflict between economic and political reality.Then he looks at the leadership requirements, the characteristics of information revolution,   Productivity of knowledge worker and finally their responsibilities in the system management. 1. Rivals for EasyJet now airberlin grown as a competitor in eroupe region looking share price movement on 3rd November 2010(capa2010a). The Challenge Facing (mccall) tougher has-been made by exchange at Ryanair CEO Michael OLeary WHERE IS planning a move to larger Airports near city centers, scrapping A Strategy is based Solely less-costly, out-of-town airports (businessweek2010) 2. Stability management competence frame in EasyJet. * â€Å"McCall will also want more boardroom stability following a spate of resignations. Chairman Colin Chandler and Finance Director Jeff Carr resigned in 2009, Stelios and his nominee Bob Rothenberg stepped down in May and Cor Vrieswijk, the operations chief, quit two weeks ago after just 3 1/2 years at the company† (businessweek,2010) * There is a some money changes in management last two years. 3. Globalization impact: The impact of globalization will lead to make a major challenge strategically to culture and language in the environment   business 4. Managing Across borders: The main creteria of an organisation is to survive in the 21st century and to succeed the workforce in business environment. 5. Revolution of Information Technology: The usage of internet, e-commerce and wireless are supported by a new world of infrastructure. 6. Security issues and increase demand for knowledge worker in an oranizations. 7. Leadership Challenges â€Å"Generational leadership managing an older workforce, as well as the digital generation Sustainability Defending todays environment and addressing consumers needs The developing world responding to a changing economy Diversity leading a workforce comprising ethnic minorities, mature workers, etc Globalisation managing an extended workforce, and social responsibility.† Organizations facing rapid change, unprecedented global competition, unpredictability and the constant threat of acquisition. At the same time, it is becoming increasingly aware of corporate social responsibility and global sustainability challenges in the broad sense. The 21st century is one in which we will need a servant leaders more than ever. It is difficult, fascinating and full of possibilities. If organizations are to thrive and survive, they must innovate. They need all the energy and creativity of their people. This requires a revolution in culture in the workplace the workplace that limit, deter the poor and those that release energy, enterprise and spirit. They also need to be led by world citizens. The best people want to work for ethical organizations that meet the needs of society and avoid prejudice. Sustainability focus on environment, charity corporate and social safety in EasyJet: Environment: Easyjet is giving high priority for environment safety. To be environmentally efficient in the air and on the ground as well. To lead shapes a greener future for aviation. Charity: EasyJet supports a charity of the year. The airline gives a corporate donation and provides access to staff and passengers to raise funds, and promotes the charity through brand awareness. Following a Europe-wide staff vote, EasyJet is proud to announce that our current ‘charity of the year is the Alzheimers Society. Corporate and social Safety: Safety is our first priority for both customers and staffs. Easyjet aims to provide its customers with safe, good value, point to point air services and believes in the goal of excellence of achievement in all its activities. Easyjet sees starving for excellence in environmental, social and ethical activities as a key behaviour for a successful and sustainable business Recommendation: Entrepreneur: the person who has great vision with innovation with optimistic personality. An entrepreneur is a person in charge of creating value, not only for him, but also for his investors, clients and for the society Entrepreneurship: entrepreneurship, which is defined as the pursuit of opportunities, acquisition of resources, construction of a team and discovery of markets adapted to offer the specific product (Dr.Zacharakis A,2009) Why it is important for Entrepreneurship: Its very important for global entrepreneurship to monitor the projects over all. Loyalty to customer, employee and government also paying right tax. To compete and set the goals to meet the globalization competitor To develop a acquire company. Bell et al.,(1998) state that organic growth and acquisition are good tool to make organization successful in internationally with entrepreneurship skill of management. Strategy: 1 Diversification strategy: Pils F (2009) discussing about Diversification, impact of diversification, advantage of diversification .diversification for company is a form of corporate strategy . It aims to increase profitability through higher sales volume resulting from new products and new markets. Diversification can take place either at the business unit or enterprise level. At the business unit, it is more likely to develop into a new segment of an industry where the company is already at the firm level, very interesting to enter a promising venture outside the scope of Business Unit. Sir stellios have been insisting about future of fleet expansion. When the fleet and the route to increase, we have more customers in the summer (six months) and festivals time, remaining six months, flights are in the ground(Businessweek2010). My opinion sir stellios has matured person in airline industry and also stellos Haji-Ioannou is a member of the New Enterprise, a group established to advise the Conservative Party on business policy (market watch3007). He is not against strategy of the company but against fleet expansion (capa2010) .so McCall can go for other sector diversification expect fleet. She has to considered about rivals also, when rivals increasing the fleet and route, mccall also has go for it. Otherwise she cant compete with her rivals .now easy jet share growing. Now main rival of EasyJet is ryanair share reduced in Europe.(capa2010a). Good news for easyjet: 1. Ryan air, the second airline in the United Kingdom, announced its intention to reduce the ability of winter in the UK by 16% compared to November of 2010, outlining the decision will result in the loss of over 2 million Passengers at airports across the UK during the winter of 2010 on a year-on year basis. (capa2010b). 2. New deal with sir stellos brand licensing ,easy brand not for flight,easyjet can use ther purpose aswell. new deal creates a lot opportunity for new ceo Carolyn mccall .she can go for cobranding, removing ancillary revenues(the so called 75:25 rule), â€Å"freedom for easyJet to lease-in non easyJet-branded aircraft to meet operational requirements within annual limits without the need for easyJet Group consent†,new product and new services.(capa2010c). Strategy 2: According to Sun Tzu art of war: â€Å"If your enemy is secure at all points, be prepared for him. If he is in superior strength, evade him. If your opponent is temperamental, seek to irritate him. Pretend to be weak, that he may grow arrogant.† Strategy: 2 divided boards strategy. Its not a best strategy not when the dissenter controls nearly 40% of the voting stock (capa2010) Sir Stelios is used to make his way. He now argues for drawing on growth. In some ways it may be perfectly justified in seeking to improve his win by EasyJet, a company that has not paid any dividends money although it has generated considerable revenue from the IPO, as well as royalty payments. In this regard, his argument against the expansion only up batteries if a more static fleet would turn into immediate dividends and will continue to provide under Sir Stelios strategy slow growth. He probably did his homework, he believes (and other shareholders) would be the winners, if not in the long term, at least in the coming months. However, so far it seems to be still in the minority, as the company continues to occur. If following a public campaign as now seems likely it will surely be disruptive. A public war is not what every company needs. The company is difficult enough as it is. The board of directors and chief executive officer of the airline however insist that the growth agenda had been agreed before Stelios commonly alleged change tack probably because of the difficult situation. The Chairman, Sir Michael Rake, in a letter to shareholders on 18-May-2010, said: â€Å"The Board is both surprised and disappointed to find itself in a public debate over strategy as Sir Stelios and I had agreed principles of engagement in May 2009 specifically to avoid such situations. In the view of the Board there are simply no grounds for a dispute.† New CEO insisting Easyjet never paid dividend. Stelios rising question our rivals paying the dividend, why cant we do that? (Business week, 2010)  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Strategy 3: (osama el kadi 2008) strategizing using sun tzu art war. About stunning growth : strategizing the easyjet pocess of negotions,sales and innovations.easy can develop the company international level with most sucessful.   Strategizing Wynn Ellis said that† EasyJet still has capacity to enlarge capacity 5 percent to 10 percent a year, an analyst at Numis Securities in London with a hold recommendation on the stock.McCall needs to weigh the interests of all shareholders in making her decisions and be prepared to stand up to Stelios if necessary. The U.K. market may be relatively mature but there are opportunities in overseas markets.† (Business week, 2010)   Easy jet share growing well in Europe (capa2010a).easyJet shares were up 1.3%, while airberlin was up 1.2%. Ryanair shares lost 0.4%, with the carrier reporting strong traffic growth. Aer Lingus shares dropped 1.3%.So mccall strategizing the company to make stunning growth   using this method. Conclusion: After resovling the dispute of brand licencing with sir stellos ,carolyn mccall got more support from shareholder; because the deal creates more corporate-governance flexibility in EasyJet decision making in future. She got bit releaxed achieveing deal with founder easy jet .now she has to concentrate set up the managemtment competence framework. If she follow servent leadership at this present.she can resolve all the conflict in organization easily get the way to obtain new corporate strategy to achive vision with orgnational people.as I discussed in recommendation she can choose any one the strategy or both. My opinion she can go for diverfication and strategizing.because she is has strong negotion power(Sun Tzu: â€Å"The ultimate art of war is to restrain the opponent without fighting.†), sales techniquie (I can see her ability from gmg grop development , her vission and care about sustainability(gardian,2010)) and innovation. finally:mccall has to have answer for this que stion, what makes a business functioning in this sector victorious? While deciding diversification.

Saturday, October 12, 2019

What Anti-Individualists Cannot Know A Priori :: Philosophy Philosophical Essays

What Anti-Individualists Cannot Know A Priori ABSTRACT: The attempt to hold both anti-individualism and privileged self-knowledge may have the absurd consequence that someone could know a priori propositions that are knowable only empirically. This would be so if such an attempt entailed that one could know a priori both the contents of one’s own thoughts and the anti-individualistic entailments from those thought-contents to the world. For then one could also come to know a priori (by simple deduction) the empirical conditions entailed by one’s thoughts. But I argue that there is no construal of a priori knowledge that could be used to raise an incompatibility problem of this sort. First, I suggest that the incompatibilist a priori must be a stipulative one, since in none of the main philosophical traditions does knowledge of the contents of one’s thoughts count as a priori. Then, I show that under various possible construals of a priori, the incompatibilist argument would be invalid: either a fallacy of eq uivocation or an argument without a plausible closure principle guaranteeing transmission of epistemic status from premises to conclusion. Finally, I maintain that the only possible construal of the property of being knowable a priori that avoids invalidity is one that fails to generate the intended reductio. I Compatibilism, or the attempt to hold both Burgean anti-individualism and common intuitions about privileged self-knowledge, appears to entail that a person (say, Oscar) could come to know a priori the premises of arguments of this sort: B 1. If I am now thinking that water is wet, then water exists. 2. I am now thinking that water is wet. Therefore, 3. Water exists. Naturally, from such premises Oscar could come to know a priori that water exists (i.e., by simple deduction) — yet nobody can know that a priori! Some take this to be a reductio of compatibilism (call them "incompatibilists"). But I shall suggest how anti-individualists could retain common intuitions about self-knowledge, without fearing that their views would entail unacceptable claims about the epistemic status of empirical propositions. First I shall ask why incompatibilists hold that, given both anti-individualism and privileged self-knowledge, each premise of inferences such as (B) are knowable a priori. I shall then argue that there is no plausible construal of "a priori" that could be used to generate the alleged reductio. II First, consider (B)'s second premise: could Oscar come to know a priori the proposition that he is thinking that water is wet, according to the criteria for "a priori" knowledge in the main philosophical traditions that invoke knowledge of this sort?

Friday, October 11, 2019

Critical Reflection of Design Process

The Critical Reflection of the design process iphone Application This document describes the critical reflection of designing the mobile application and describing the software interface in terms of learnability, memorability, effectiveness, efficiency and satisfaction CTS Griffith University 11/6/2012 The Critical Reflection of the design process iphone Application This document describes the critical reflection of designing the mobile application and describing the software interface in terms of learnability, memorability, effectiveness, efficiency and satisfactionCTS Griffith University 11/6/2012 Critical Reflection of the design process Issues I have had issues with the development process were I had coding errors that needed to be resolved and spent some time fixing coding errors. Getting my program up and running in the iOS simulator was very difficult. Sometimes the emulator wouldn’t load properly and other times Titanium wouldn’t recognise that the emulator had successfully launched, I had to stop the emulator and start again and ends up taking time to launch.The program has taken a great deal of time to load. Outcome I was very satisfied with the outcome the project, the project went very well, finally had the program loaded on the emulator and had it successfully launched. Titanium is great for rapid prototyping. One thing I would differently though that would be an improvement is to add more functionality so that mathematical calculations that are not included in the current application can be performed. I will in the future build for Android and eventually the blackberry.I have acquired many skills and knowledge doing this project. I have Learnt how to develop inside of appcelerator titanium to build cross platform mobile applications, how to load the program on the emulator and have the capability and skills that from the knowledge I gained using the Titanium appcelerator to do future projects with it. I have learnt how to code the pr ogram, JavaScript is a language many developers know and enables myself as a qualified web developer to get into mobile app development.I have also learnt how to develop design ideas for the application to be suitable to be used outside, easy to use, address usability issues and make it look attractive. Software interface – learnability, memorability, effectiveness, efficiency and satisfaction The iPhone calculator is a simple calculator with minimal functions. The iPhone / iPad calculator has been designed for simplicity, easy to use, to be user friendly and usability.Designed for a wide range of users, the iPhone / iPad calculator is primarily designed for students as it is the student’s major tool for performing calculations; this calculator is designed to improve the speed and accuracy of the student’s computational skills and be used. The iPhones calculator works like a pocket calculator. The iPhone’s calculator feature on the Home screen, by clickin g the calculator icon. The calculator function is used to perform a variety of different mathematical operations. The iPhone calculator works by adding, subtracting, multiplying, and dividing.Numbers and symbols are large and easy to see and has large separated keys for increased accuracy It is also designed so that you have an efficient finger placement approach when selecting the keys so that you can perform calculations in a minimum amount of time. The iPhone calculator also has large colourful buttons and high contrast color schemes that will allow you to see the screen well outside. As most people nowadays owns a phone, the calculator function would come very handy to use when needed to perform calculations.It can be used anywhere at home, shop, work or travelling The calculator is very effective that allows the user to do a simple calculation with ease, enter in a number, then an operation, then another number, and then the = button. The c button will clear the current operati on. The calculator will perform operations in standard mathematical order. So 5+2? 2 will return 9. This is because multiplication and division are have higher precedence than addition and subtraction. .

Thursday, October 10, 2019

Debt and Equity Essay

Long-term financing requires a meticulous understanding of the various features of debt and equity and their impact an organization. While evaluating debt and equity, an investment banker also has to consider the unique characteristics of the organization’s dealings while ensuring that the organization’s requirements are met. Debt CapitalDebt capital includes all long-term borrowing incurred by the firm. The cost of debt was found to be less than the cost of other forms of financing. The relative inexpensiveness of debt capital is because the lenders take the least risk of any long-term contributors of capital. Their risk is less than that of other because (1) they have a higher priority of claim against any earnings or assets available for payment (2) they have a far stronger legal pressure against the company to make payment than do preferred or common stockholders, and (3) the tax-deductibility of interest payments lowers the debt cost to the firm substantially. Equity CapitalEquity capital consists of the long-term funds provided by the firm’s owners, the stockholders. Unlike borrowed funds that must be repaid at a specified future date, equity capital is expected to remain in the firm for an indefinite period. The two basic sources of equity capital are (1) preferred stock and (2) common stock equity, which includes common stock and retained earnings. Common stock is typically the most expensive form of equity, followed by retained earnings and preferred stock, respectively (Pinegar, Wilbricht, 1989). A firm’s capital structure is determined by the mix of long-term debt and equity it uses in financing its operations. Debt and equity capital differ with respect to voice in management, claims on income and assets, maturity, and tax treatment. Capital structure can be externally assessed using the debt ratio and the debt-equity ratio to measure the firm’s degree of indebtedness or the times interest earned ratio and the fixed-payment coverage ratio to measure its ability to meet fixed financial payments. Research suggests is an optimal capital structure that balances the firms; benefits and cost of debt financing. The major benefit of debt financing is the tax-deductible interest, and the costs of debt financing include the  probability of bankruptcy, agency costs imposed by lenders in their loan agreements, and asymmetric information costs attributable to managers having more information about the firm’s prospects than do investors (Modigliani and Miller, 1958). Reference: Modigliani, Franco and Miller, Merton. (1958). The Cost of Capital, CorporationFinance, and the Theory of Investment. American Economic Review. Pinegar, J. Michael and Wilbricht, Liza. (1989). What Managers Think of CapitalStructure Theory.

Depreciation and Cost Essay

1. The primary cause of the current system to fail is the use of a single burden rate. Burden costs of the testing rooms as well as other costs such as admin were grouped into a single cost pool and then divided by the total labor dollars. This resulted to a single burden rate of 145% of direct labor dollars (cost driver). This method is not appropriate for Seligram because the information on the case present that direct labor hours and machine hours vary by product line and activity. In addition, the burden cost of the main and test room also significantly vary. Therefore, using a single burden rate does not provide the true cost of the product, as it assumes all products consume direct labor and overhead in the same proportion. 2. Cost for each system are as follows: 3. I prefer the system proposed by the consultant because it is the most detailed, therefore will produce more accurate costs. 4. The ideal allocation base should have a direct cause-and-effect relation with the costs incurred. Based on the data provided in the case, it appears that the consultant’s proposed cost system is adequate because it considers the appropriate cost pool and allocation base. However, it should be noted that developing a cost system that is more detailed require the use of more time and resources. There needs to be a proper balance between accuracy and cost. 5. There is significant cost involved in the purchase of new equipment. Although the machine will be located in the Main Room, I would use a separate cost pool when calculating the burden rate of the new machine. The purchase price of the machine is $2 million. I will add the one-time installation and programming cost to the acquisition cost of the machine since these costs are required in order to get the machine ready for use. I will calculate depreciation based on the machine’s practical capacity over its estimated life, instead of double declining method. It seems that the use of double declining balance method of depreciation is inappropriate for allocation of costs because this method incurs higher depreciation in the early years, although the utilization is lower in the early years. By using practical capacity as the base, I am able to properly match the cost with the use of the machine.

Wednesday, October 9, 2019

The Vice Chancellor Larking University Essay Example | Topics and Well Written Essays - 2000 words - 3

The Vice Chancellor Larking University - Essay Example Majority of the PCs in the college use Microsoft Operating System although some of the computers are still running on Office 97. The college has achieved a milestone in networking all the computers although not all PCs have been networked there is increasing trend of networking them. With a population of about 3000 students, the University has been thinking of providing the laptop to the student the expense of which will be reduced from their fees. There has been increased pressure to make sure that the students accept the offer of the laptops because whether they accept them or not, they will still be charged in the school fees. This has been in line with the introduction of my Course system on the university website which is used by lecturers to post notes and exercises. There has also been declining number of student who is attending lecturer since they can download everything from the internet. How can the college achieve a competitive edge through the harmonization of the usage of the internet? The aim of the university in introducing the use of computers has been to ensure that there is an efficient delivery of services. Therefore it has come upon with a strategy of ensuring the all the administrative staff and the lectures use the same minimum IT/IS platform which is Intel PCs with 1GB memory and running XP and Office 2003. The University also aims at connecting all of them to the internet and Outlook email service. In the evaluation, this is one of the most important strategies that the university can use in order to achieve maximum use of computer technology in the university. If the university chose to sell the existing PCs and buying new ones, then the first step would be to find a way of storing the data based on the computers and then selling all of them. Then they would come up with a procurement procedure.